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Morgan, Adam

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Morgan, Adam - Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, ebook

29,80€

Ebook, PDF with Adobe DRM
ISBN: 9780470409978
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
2
Page amount
304 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470409978

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