Login

Cuno, Steve

Prove It before You Promote It: How to Take the Guesswork Out of Marketing

Cuno, Steve - Prove It before You Promote It: How to Take the Guesswork Out of Marketing, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470462607
DRM Restrictions

Printing30 pages with an additional page accrued every day, capped at 30 pages
Copy to clipboard5 excerpts

Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470462607
Printed ISBN
9780470381182

Similar titles