Login

Berman, Bruce

From Assets to Profits: Competing for IP Value and Return

Berman, Bruce - From Assets to Profits: Competing for IP Value and Return, ebook

44,70€

Ebook, ePUB with Adobe DRM
ISBN: 9780470450499
DRM Restrictions

Printing30 pages with an additional page accrued every day, capped at 30 pages
Copy to clipboard5 excerpts

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

Keywords: intellectual property, patents, business assets, copyrights, trademarks, IP management

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Series
Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
Page amount
320 pages
Category
Upbringing, Education
Format
Ebook
eISBN (ePUB)
9780470450499
Printed ISBN
9780470225387

Similar titles