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Ross, Bernard

The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

Ross, Bernard - The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results, ebook

39,70€

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ISBN: 9780470472187
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How to apply the latest developments in psychology and neurology for better fundraising and influencing skills

Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist.

Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.

Keywords: new techniques for fundraising, fundraising techniques, nonprofit organizations, nonprofit management

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
300 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9780470472187
Printed ISBN
9780787994044

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