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Breckenfeld, Del

The Cool Factor: Building Your Brands Image through Partnership Marketing

Breckenfeld, Del - The Cool Factor: Building Your Brands Image through Partnership Marketing, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9780470454442
DRM Restrictions

Printing30 pages with an additional page accrued every day, capped at 30 pages
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What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender®  Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470454442
Printed ISBN
9780470371961

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