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Holtz, Shel

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand

Holtz, Shel - Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, ebook

34,70€

Ebook, ePUB with Adobe DRM
ISBN: 9780470460191
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Printing30 pages with an additional page accrued every day, capped at 30 pages
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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency.

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Keywords: business and transparency, transparency strategies, strategies for transparency, strategy, transparency and competitive edge, keeping competitive edge through transparency, web 2.0 strategies, social media, corporate reputation, business strategy, transparent strategy, Shel Holtz, John Havens, online strategies

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Series
J-B International Association of Business Communicators
Page amount
288 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470460191
Printed ISBN
9780470293706

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