Login

Enz, Cathy A.

Hospitality Strategic Management: Concepts and Cases

Enz, Cathy A. - Hospitality Strategic Management: Concepts and Cases, ebook

76,10€

Ebook, PDF with Adobe DRM
ISBN: 9780470399286
DRM Restrictions

Printing178 pages with an additional page accrued every 31 days, capped at 178 pages
Copy to clipboardNot allowed

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Keywords: hospitality management, hospitality strategic management, hospitality manager, strategic management in hospitality, international hospitality, hospitality industry, international hospitality business

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2010
Language
en
Edition
2
Page amount
592 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470399286
Printed ISBN
9780470083598

Similar titles