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D'Aprix, Roger

The Credible Company: Communicating with a Skeptical Workforce

D'Aprix, Roger - The Credible Company: Communicating with a Skeptical Workforce, ebook

39,70€

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ISBN: 9780470447345
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Printing58 pages with an additional page accrued every 13 hours, capped at 58 pages
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In The Credible Company, communication expert Roger DAprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of todays intellectual-capital assembly line, DAprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, DAprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.

Keywords: workplace communications, credible communications, effective communications, effective organizational communications

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
192 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470447345
Printed ISBN
9780470274743

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