Login

Beal, Andy

Radically Transparent: Monitoring and Managing Reputations Online

Beal, Andy - Radically Transparent: Monitoring and Managing Reputations Online, ebook

29,80€

Ebook, PDF with Adobe DRM
ISBN: 9780470355121
DRM Restrictions

Printing113 pages with an additional page accrued every 7 hours, capped at 113 pages
Copy to clipboard19 excerpts

The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.

Keywords: radically transparent, radical transparency, web metrics, web marketing, online marketing, web analytics, SEO, search engine optimization, blogs, blogging, corporate reputation, brand management, public relations, marketing, PR, brand identity, marketing metrics, metrics, marketing pilgrim, Andy Beal, Judy Strauss, online reputation, Internet marketing, social networking, online public relations, Google analytics, personal branding, social relevance, social networks, search engine marketing, pay per click, pay per click marketing, PPC, ego traders, online ego, Web 2.0, WebProNews.com, customer experience, customer service, corporate identity, online branding, social media, reputation management, branding

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2009
Language
en
Edition
1
Page amount
378 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9780470355121

Similar titles