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Bratton, Susan

Social Media Marketing: An Hour a Day

Bratton, Susan - Social Media Marketing: An Hour a Day, ebook

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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Keywords: developing a social media marketing plan, implementing a social media marketing plan, measuring marketing campaign effectiveness, preparing a media marketing strategy, media marketing effectiveness, traditional media measurements, content sharing sites, social networking, consumer generated media, media marketing tools, new ways to advertise, acquiring potential customers, Youtube, Linkedin, Fac, Social advertising, Social media networking, Social networking, social commerce

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Page amount
380 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (ePUB)
9780470439333
Printed ISBN
9780470344026

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