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Johnson, Deidre D.

Research Methods for Everyday Life: Blending Qualitative and Quantitative Approaches

Johnson, Deidre D. - Research Methods for Everyday Life: Blending Qualitative and Quantitative Approaches, ebook

68,65€

Ebook, ePUB with Adobe DRM
ISBN: 9780470478714
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Printing106 pages with an additional page accrued every 7 hours, capped at 106 pages
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This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research. "Your Turn" boxes contain activities that allow students to practice research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.

Keywords: PSYCHOLOGY / Research & Methodology PSY030000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Series
Research Methods for the Social Sciences
Page amount
300 pages
Category
Psychology
Format
Ebook
eISBN (ePUB)
9780470478714
Printed ISBN
9780470343531

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