Login

Beckley, Jacqueline H.

Sensory and Consumer Research in Food Product Design and Development

Beckley, Jacqueline H. - Sensory and Consumer Research in Food Product Design and Development, ebook

200,90€

Ebook, PDF with Adobe DRM
ISBN: 9780470276440
DRM Restrictions

Printing107 pages with an additional page accrued every 7 hours, capped at 107 pages
Copy to clipboard18 excerpts

The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful.

Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book's unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions.

Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.

Keywords: TECHNOLOGY & ENGINEERING / Food Science TEC012000

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Series
Institute of Food Technologists Series
Page amount
358 pages
Categories
Gardening, Agriculture, Forestry
 
Technology, Energy, Traffic
Format
Ebook
eISBN (PDF)
9780470276440
Printed ISBN
9780813816326

Similar titles