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Sullivan, Luke

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

Sullivan, Luke - Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising, ebook

19,90€

Ebook, PDF with Adobe DRM
ISBN: 9780470267714
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Printing91 pages with an additional page accrued every 8 hours, capped at 91 pages
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In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
3
Series
Adweek Magazine Series
Page amount
304 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470267714
Printed ISBN
9780470190739

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