Login

Razeghi, Andrew

The Riddle: Where Ideas Come From and How to Have Better Ones

Razeghi, Andrew - The Riddle: Where Ideas Come From and How to Have Better Ones, ebook

27,80€

Ebook, PDF with Adobe DRM
ISBN: 9780470229125
DRM Restrictions

Printing84 pages with an additional page accrued every 9 hours, capped at 84 pages
Copy to clipboard14 excerpts

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history’s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Page amount
280 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470229125
Printed ISBN
9780787996321

Similar titles