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Jacobson, Howie

AdWords For Dummies

Jacobson, Howie - AdWords For Dummies, ebook

23,30€

Ebook, ePUB with Adobe DRM
ISBN: 9781118051726
DRM Restrictions

Printing122 pages with an additional page accrued every 6 hours, capped at 122 pages
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  • AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
  • This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
  • Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
  • Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Keywords: COMPUTERS / Internet / General COM060000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2007
Language
en
Edition
1
Page amount
394 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (ePUB)
9781118051726
Printed ISBN
9780470152522

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