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Jaffe, Joseph

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Jaffe, Joseph - Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership, ebook

29,80€

Ebook, PDF with Adobe DRM
ISBN: 9780470187869
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Printing91 pages with an additional page accrued every 8 hours, capped at 91 pages
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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

Keywords: BUSINESS & ECONOMICS / Advertising & Promotion BUS002000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
1
Page amount
304 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470187869
Printed ISBN
9780470137321

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