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Bonk, Kathy

Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media

Bonk, Kathy - Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media, ebook

37,70€

Ebook, ePUB with Adobe DRM
ISBN: 9780470443286
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This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Keywords: media and nonprofits, nonprofit media, media nonprofit, media relations, nonprofit communications, strategic communications for nonprofits, communication strategy, nonprofit guid, developing communication strategy, nonprofit publicity, advocacy, lobbying, public relations, cause marketing

Author(s)
 
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2008
Language
en
Edition
2
Series
The Jossey-Bass Nonprofit Guidebook Series
Page amount
225 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9780470443286
Printed ISBN
9780470181546

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