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McLeish, Barry J.

Yours, Mine, and Ours: Creating a Compelling Donor Experience

McLeish, Barry J. - Yours, Mine, and Ours: Creating a Compelling Donor Experience, ebook

37,30€

Ebook, PDF with Adobe DRM
ISBN: 9780470180556
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Printing86 pages with an additional page accrued every 9 hours, capped at 86 pages
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PRAISE FOR Yours, Mine & Ours: Creating a Compelling Donor Experience

"Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1,000%."

--Ron Ward

Executive Director

Camp Berea

"Nonprofits face constant pressure from a public scrutinizing our every move, demanding more service for less cost. Into this perfect storm, Barry McLeish has cast a lifeline. He has given us the power to discern snake oil from salve and to craft custom strategies for our unique organizations. Those who survive the future shakeout and fragmentation of our industry will owe an eternal debt of gratitude to the likes of Barry McLeish and his tribe."

--Tony Lee

Associate Director of Development

Habitat for Humanity

"Becoming more donor-centric is not a choice--it's a strategic imperative. This timely book from a seasoned and very savvy practitioner sounds an urgently needed wake-up alarm for nonprofits that have yet to align their work with the hearts and minds of their donors. If you're an executive or board member of a nonprofit, after reading this book don't even dream of hitting the snooze button. In today's environment, it could well be your organization's last nap."

--Larry F. Johnston, PhD

President

McConkey, Johnston International

"Keeping up with the sea change in the business of philanthropy has become a full-time job for fundraisers and for managers of nonprofits. McLeish's book explores the expanded expectations of twenty-first-century donors and offers a road map to guide development professionals in building meaningful relationships that will insure years of engaged support. This book goes beyond conventional concepts of branding and marketing into the creation of authentic partnerships between donors and organizations."

--Linda G. Steckley

Vice President for Development and Executive Education

The Brookings Institution

"The words of Albert Szent-Gyorgyi, the biochemist, summarize Barry's latest thoughts: 'Discovery consists of seeing what everybody has seen and thinking what nobody has thought.' The reader who captures Barry's insights and personally adapts and applies them will benefit greatly."

--Larry Fuhrer, Founder/President

Presidential Services Ltd.

Keywords: BUSINESS & ECONOMICS / Nonprofit Organizations & Charities BUS074000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2007
Language
en
Edition
1
Page amount
288 pages
Categories
General Works
 
Economy
Format
Ebook
eISBN (PDF)
9780470180556
Printed ISBN
9780470126400

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