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Kaushik, Avinash

Web Analytics: An Hour a Day

Kaushik, Avinash - Web Analytics: An Hour a Day, ebook

32,40€

Ebook, ePUB with Adobe DRM
ISBN: 9780470525517
DRM Restrictions

Printing30 pages with an additional page accrued every day, capped at 30 pages
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Keywords: COMPUTERS / Internet / General COM060000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2007
Language
en
Edition
1
Page amount
443 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (ePUB)
9780470525517
Printed ISBN
9780470130650

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