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Darie, Cristian

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO

Darie, Cristian - Professional Search Engine Optimization with PHP: A Developer's Guide to SEO, ebook

39,70€

Ebook, PDF with Adobe DRM
ISBN: 9780470168905
DRM Restrictions

Printing108 pages with an additional page accrued every 7 hours, capped at 108 pages
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Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Keywords: COMPUTERS / Programming Languages / General COM051010

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2007
Language
en
Edition
1
Page amount
360 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9780470168905
Printed ISBN
9780470100929

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