Good to Green: Managing Business Risks and Opportunities in the Age of Environmental Awareness

The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. Good to Green provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green.

Keywords: environmental issues in business, environmental business legislation, good to green, greening a business, green business, supply chains, John-David Phyper, John Phyper, Paul MacLean