Login

Taylor, Jim

Space Race: An Inside View of the Future of Communications Planning

Taylor, Jim - Space Race: An Inside View of the Future of Communications Planning, ebook

37,20€

Ebook, PDF with Adobe DRM
ISBN: 9780470094525
DRM Restrictions

Printing97 pages with an additional page accrued every 8 hours, capped at 97 pages
Copy to clipboard16 excerpts

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible?
This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

Keywords: BUSINESS & ECONOMICS / Decision-Making & Problem Solving BUS019000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2006
Language
en
Edition
1
Page amount
322 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470094525
Printed ISBN
9780470094518

Similar titles