Jackson, Stuart E.
Where Value Hides: A New Way to Uncover Profitable Growth For Your Business
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
- Author(s)
- Jackson, Stuart E.
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2007
- Language
- en
- Edition
- 1
- Page amount
- 256 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780470088821
- Printed ISBN
- 9780470009208
