Bojanic, David C.
Hospitality Marketing Management
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
- Includes coverage of tourism marketing
- Features new material on marketing technology and it's implications in the hospitality industry
- Offers international coverage
- Provides new, applications approach to the discipline of marketing
Keywords: BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism BUS081000
- Author(s)
- Bojanic, David C.
- Reid, Robert D.
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2006
- Language
- en
- Edition
- 4
- Page amount
- 720 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780470073599
- Printed ISBN
- 9780471476542