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Yaverbaum, Eric

Public Relations For Dummies

Yaverbaum, Eric - Public Relations For Dummies, ebook

21,60€

Ebook, ePUB with Adobe DRM
ISBN: 9781118052792
DRM Restrictions

Printing115 pages with an additional page accrued every 7 hours, capped at 115 pages
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Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to

* Map a winning PR strategy

* Grab attention with press releases, interviews, and events

* Cultivate good media relations

* Get print, TV, radio, and Internet coverage

* Manage a PR crisis

Keywords: BUSINESS & ECONOMICS / Public Relations BUS052000

Author(s)
 
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2006
Language
en
Edition
2
Page amount
358 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118052792
Printed ISBN
9780471772729

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