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Sugarman, Joseph

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Sugarman, Joseph - The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters, ebook

19,45€

Ebook, ePUB with Adobe DRM
ISBN: 9781118428795
DRM Restrictions

Printing108 pages with an additional page accrued every 7 hours, capped at 108 pages
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Keywords: BUSINESS & ECONOMICS / Advertising & Promotion BUS002000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2007
Language
en
Edition
1
Page amount
320 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118428795
Printed ISBN
9780470051245

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