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Dahl, Gary

Advertising For Dummies

Dahl, Gary - Advertising For Dummies, ebook

23,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118068090
DRM Restrictions

Printing101 pages with an additional page accrued every 8 hours, capped at 101 pages
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So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:


  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Keywords: BUSINESS & ECONOMICS / Advertising & Promotion BUS002000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2007
Language
en
Edition
2
Page amount
312 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118068090
Printed ISBN
9780470045831

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