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Bullmore, Jeremy

Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing

Bullmore, Jeremy - Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing, ebook

25,30€

Ebook, PDF with Adobe DRM
ISBN: 9780470031520
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Printing52 pages with an additional page accrued every 14 hours, capped at 52 pages
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Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.

Keywords: BUSINESS & ECONOMICS / Sales & Selling BUS058000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2006
Language
en
Edition
1
Page amount
174 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470031520
Printed ISBN
9780470029152

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