Login

Hatch, Steve

Rigorous Magic: Communication Ideas and their Application

Hatch, Steve - Rigorous Magic: Communication Ideas and their Application, ebook

43,20€

Ebook, ePUB with Adobe DRM
ISBN: 9780470687413
DRM Restrictions

Printing91 pages with an additional page accrued every 8 hours, capped at 91 pages
Copy to clipboard15 excerpts

In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions.

Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.

 

Keywords: BUSINESS & ECONOMICS / Sales & Selling BUS058000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2007
Language
en
Edition
1
Page amount
304 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9780470687413
Printed ISBN
9780470026014

Similar titles