Login

Sims, Michael

Working With Agencies: An Insider's Guide

Sims, Michael - Working With Agencies: An Insider's Guide, ebook

52,80€

Ebook, PDF with Adobe DRM
ISBN: 9780470024621
DRM Restrictions

Printing65 pages with an additional page accrued every 12 hours, capped at 65 pages
Copy to clipboard11 excerpts

The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.

Keywords: BUSINESS & ECONOMICS / Small Business BUS060000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2005
Language
en
Edition
1
Page amount
218 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470024621
Printed ISBN
9780470024614

Similar titles