Login

Heijden, Kees van der

Scenarios: The Art of Strategic Conversation

Heijden, Kees van der - Scenarios: The Art of Strategic Conversation, ebook

44,65€

Ebook, ePUB with Adobe DRM
ISBN: 9781119995524
DRM Restrictions

Printing114 pages with an additional page accrued every 7 hours, capped at 114 pages
Copy to clipboard19 excerpts

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

Keywords: BUSINESS & ECONOMICS / Decision-Making & Problem Solving BUS019000

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2005
Language
en
Edition
2
Page amount
380 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119995524
Printed ISBN
9780470023686

Similar titles