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Barrow, Simon

The Employer Brand: Bringing the Best of Brand Management to People at Work

Barrow, Simon - The Employer Brand: Bringing the Best of Brand Management to People at Work, ebook

40,90€

Ebook, ePUB with Adobe DRM
ISBN: 9781119995548
DRM Restrictions

Printing70 pages with an additional page accrued every 11 hours, capped at 70 pages
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Keywords: BUSINESS & ECONOMICS / Sales & Selling BUS058000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2006
Language
en
Edition
1
Page amount
232 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781119995548
Printed ISBN
9780470012734

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