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Craig, C. Samuel

International Marketing Research

Craig, C. Samuel - International Marketing Research, ebook

39,60€

Ebook, PDF with Adobe DRM
ISBN: 9780470010969
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Printing157 pages with an additional page accrued every 5 hours, capped at 157 pages
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The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research.
  • A complete guide to modern international marketing research techniques by two pioneers in the field.
  • Authoritative coverage of all the latest electronic research techniques.

Keywords: BUSINESS & ECONOMICS / Sales & Selling BUS058000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2006
Language
en
Edition
3
Page amount
524 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780470010969
Printed ISBN
9780470010952

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