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Leboyer, Antoine

Building Routes to Customers

Leboyer, Antoine - Building Routes to Customers, ebook

37,20€

Ebook, PDF with Adobe DRM
ISBN: 9780387799513
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Table of contents

2. What Is Routes-to-Market?
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer

3. RTM Workshop
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer

4. Market Segmentation
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer

5. Define Whole Solutions
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer

6. RTM Life Cycle
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer

7. Constructing a Route
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer

8. Go-to-Market Performance Assessment
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer

9. Connecting RTM with Corporate Strategy
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer

10. Implementing RTM Company-Wide
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer

Keywords: Economics/Management Science, Production/Logistics, Management/Business for Professionals, Marketing

Author(s)
 
 
Publisher
Springer
Publication year
2009
Language
en
Edition
1
Page amount
20 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780387799513

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