Leboyer, Antoine
Building Routes to Customers
2. What Is Routes-to-Market?
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
3. RTM Workshop
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
4. Market Segmentation
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
5. Define Whole Solutions
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
6. RTM Life Cycle
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
7. Constructing a Route
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
8. Go-to-Market Performance Assessment
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
9. Connecting RTM with Corporate Strategy
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
10. Implementing RTM Company-Wide
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Keywords: Economics/Management Science, Production/Logistics, Management/Business for Professionals, Marketing
- Author(s)
- Leboyer, Antoine
- Malraison, Jean-Claude
- Raulerson, Peter
- Publisher
- Springer
- Publication year
- 2009
- Language
- en
- Edition
- 1
- Page amount
- 20 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780387799513
