Thomas, Richard K.
Health Services Marketing
Table of contents
1. Introduction to Healthcare Marketing
2. The Basics of Marketing
3. The Marketing Process
4. Marketing Research
5. Marketing Planning
6. Healthcare Products and Customers
7. Paying the Marketing Freight
8. Market Positioning and Strategy Development
9. Choosing Among Promotional Options
10. Social Marketing
11. The New Healthcare Marketing
12. Measuring the Effectiveness of Marketing
13. How to Be a Healthcare Marketing “Hero”
DRM-restrictions
Printing: not available
Clipboard copying: not available
Keywords: MEDICAL / Public Health MED078000
- Author(s)
- Thomas, Richard K.
- Publisher
- Springer
- Publication year
- 2008
- Language
- en
- Edition
- 1
- Category
- Medicine, Health Care, Mode
- Format
- Ebook
- eISBN (PDF)
- 9780387736068
