2. Why Do Companies Use Franchising?
3. What are the Social and Economic Benefits and Costs of Global Franchising?
4. What is the Economic Impact of Service Franchising Investment?
II..Franchising Strategies and Types
5. Does Franchising Provide Superior Financial Returns?
Ilan Alon, Ralph Drtina, James Gilbert
6. How Do Franchisors Evaluate Foreign Markets?
Ilan Alon, David McKee
7. When is Master International Franchising a Preferred Mode of Entry?
8. How Do International Franchisors Cluster?
James Johnson, Ilan Alon
III..Franchising in Emerging Markets
9. Franchising in Russia
Noora Anttonen, Mika Tuunanen, Ilan Alon
10. Franchising in the Philippines
Ilan Alon, J. Mark Munoz
11. Conversion Franchising in Slovenia
Igor Pavlin, Ilan Alon
IV..Cases in International Franchising
12. Franchising with Kodak in China
13. The Internationalization of Marks & Spencer
14. Concluding Remarks
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