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Anholt, Simon

Competitive Identity

Anholt, Simon - Competitive Identity, ebook

69,10€

Ebook, PDF with Adobe DRM
ISBN: 9780230627727
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Table of contents

1. What is Competitive Identity?
Simon Anholt

2. The Theory of Competitive Identity
Simon Anholt

3. Understanding National Image
Simon Anholt

4. Planning for Competitive Identity
Simon Anholt

5. Implementing Competitive Identity
Simon Anholt

6. Competitive Identity and Development
Simon Anholt

Keywords: Business and Management, Marketing, International Relations, International Business, Corporate Communication/Public Relations

Author(s)
Publisher
Springer
Publication year
2007
Language
en
Edition
1
Page amount
147 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230627727
Printed ISBN
978-1-349-35243-2

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