Anholt, Simon
Competitive Identity
Table of contents
1. What is Competitive Identity?
Simon Anholt
2. The Theory of Competitive Identity
Simon Anholt
3. Understanding National Image
Simon Anholt
4. Planning for Competitive Identity
Simon Anholt
5. Implementing Competitive Identity
Simon Anholt
6. Competitive Identity and Development
Simon Anholt
Keywords: Business and Management, Marketing, International Relations, International Business, Corporate Communication/Public Relations
- Author(s)
- Anholt, Simon
- Publisher
- Springer
- Publication year
- 2007
- Language
- en
- Edition
- 1
- Page amount
- 147 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230627727
- Printed ISBN
- 978-1-349-35243-2
