The Origins of Modern Spin

1. Introduction: What is Modern Spin?
Martin Moore

Part I. Organising Government Communication

2. Idealistic Intentions: Striving to Speak to the People
Martin Moore

3. Expedient Outcomes: Communication Proves Harder than Expected
Martin Moore

4. Slipping towards Spin: The Film-Making Experiment
Martin Moore

5. ‘Information Management’ Becomes a New Tool of Governance
Martin Moore

Part II. Government Communication in Practice: the Press

6. Neither Free nor Fair? Government Opinion of the Press
Martin Moore

7. Can Newspapers Be Made ‘More Responsible’?
Martin Moore

8. ‘Press Freedom’ Triumphs; Government Turns to Spin
Martin Moore

Part III. Government Communication in Practice: Broadcasting

9. A Model Communicator? The BBC Objects to Being a Mouthpiece of the State
Martin Moore

10. ‘Necessity’ Justifies New Techniques of Manipulation
Martin Moore

11. Conclusion: Communication Moves Centre Stage
Martin Moore

Keywords: Cultural and Media Studies, Media Studies, Cultural History, History of Britain and Ireland, Political History, Political Science, Modern History