Foscht, Thomas
Reverse Psychology Marketing
Table of contents
1. Death knell for traditional marketing
Indrajit Sinha, Thomas Foscht
2. Over-marketing and brand suicide
Indrajit Sinha, Thomas Foscht
3. “Wal-Marts and Ferraris”
Indrajit Sinha, Thomas Foscht
4. Network buzz and pull
Indrajit Sinha, Thomas Foscht
5. The new marketing zeitgeist
Indrajit Sinha, Thomas Foscht
6. The era of anti-marketing
Indrajit Sinha, Thomas Foscht
7. Conclusions — The big picture
Indrajit Sinha, Thomas Foscht
Keywords: Business and Management, Marketing
- Author(s)
- Foscht, Thomas
- Sinha, Indrajit
- Publisher
- Springer
- Publication year
- 2007
- Language
- en
- Edition
- 1
- Page amount
- 212 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230625068
- Printed ISBN
- 978-1-349-35354-5
