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Foscht, Thomas

Reverse Psychology Marketing

Foscht, Thomas - Reverse Psychology Marketing, ebook

64,95€

Ebook, PDF with Adobe DRM
ISBN: 9780230625068
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Table of contents

1. Death knell for traditional marketing
Indrajit Sinha, Thomas Foscht

2. Over-marketing and brand suicide
Indrajit Sinha, Thomas Foscht

3. “Wal-Marts and Ferraris”
Indrajit Sinha, Thomas Foscht

4. Network buzz and pull
Indrajit Sinha, Thomas Foscht

5. The new marketing zeitgeist
Indrajit Sinha, Thomas Foscht

6. The era of anti-marketing
Indrajit Sinha, Thomas Foscht

7. Conclusions — The big picture
Indrajit Sinha, Thomas Foscht

Keywords: Business and Management, Marketing

Author(s)
 
Publisher
Springer
Publication year
2007
Language
en
Edition
1
Page amount
212 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230625068
Printed ISBN
978-1-349-35354-5

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