Business Practices in Emerging and Re-Emerging Markets

1. Introduction
Satyendra Singh

Part I. The Emerging Markets

2. Market Liberalization in Emerging Economies: Changing Business Practices
Peter M. Lewa

Part II. Business and Ethical Orientations

3. Business Orientation, Brand Image, and Business Performance
Satyendra Singh

4. Ethics and Profitability: Can They Coexist?
Satyendra Singh

5. Business Ethics and Marketing Practices in Nigeria
J. T. Akinmayowa

Part III. Emerging Lifestyle and Consumer Behavior

6. Attitude of Indian Consumers toward Wine: Pleasure versus Prescription
Satyendra Singh

7. Culture, Creativity, and Advertising
Satyendra Singh, Kwaku Appiah-Adu

Part IV. Emerging Business Practices

8. The Current Marketing Practices in Ghana
Kwaku Appiah-Adu, Satyendra Singh

9. Performance Measurements of the International Joint Ventures in an Emerging Market
Gin Chong

10. Two Case Studies
Ajay Bhalla

11. Change Management in MAST Africa Limited
Peter M. Lewa

12. Conclusion
Satyendra Singh

Keywords: Business and Management, International Business, International Economics, Business Ethics, Development Economics