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Singh, Satyendra

Business Practices in Emerging and Re-Emerging Markets

Singh, Satyendra - Business Practices in Emerging and Re-Emerging Markets, ebook

124,40€

Ebook, PDF with Adobe DRM
ISBN: 9780230611016
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Table of contents

1. Introduction
Satyendra Singh

Part I. The Emerging Markets

2. Market Liberalization in Emerging Economies: Changing Business Practices
Peter M. Lewa

Part II. Business and Ethical Orientations

3. Business Orientation, Brand Image, and Business Performance
Satyendra Singh

4. Ethics and Profitability: Can They Coexist?
Satyendra Singh

5. Business Ethics and Marketing Practices in Nigeria
J. T. Akinmayowa

Part III. Emerging Lifestyle and Consumer Behavior

6. Attitude of Indian Consumers toward Wine: Pleasure versus Prescription
Satyendra Singh

7. Culture, Creativity, and Advertising
Satyendra Singh, Kwaku Appiah-Adu

Part IV. Emerging Business Practices

8. The Current Marketing Practices in Ghana
Kwaku Appiah-Adu, Satyendra Singh

9. Performance Measurements of the International Joint Ventures in an Emerging Market
Gin Chong

10. Two Case Studies
Ajay Bhalla

11. Change Management in MAST Africa Limited
Peter M. Lewa

12. Conclusion
Satyendra Singh

Keywords: Business and Management, International Business, International Economics, Business Ethics, Development Economics

Author(s)
Publisher
Springer
Publication year
2008
Language
en
Edition
1
Page amount
281 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230611016
Printed ISBN
978-1-349-53691-7

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