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Kono, Toyohiro

Strategic New Product Development for the Global Economy

Kono, Toyohiro - Strategic New Product Development for the Global Economy, ebook

159,00€

Ebook, PDF with Adobe DRM
ISBN: 9780230599383
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Table of contents

1. What is a New Product?
Toyohiro Kono, Leonard Lynn

2. Why New Products Fail
Toyohiro Kono, Leonard Lynn

3. New Product Development Processes
Toyohiro Kono, Leonard Lynn

4. The Globalization of New Product Development
Toyohiro Kono, Leonard Lynn

5. Creating a New Product Concept
Toyohiro Kono, Leonard Lynn

6. Organizing for Effective New Product Development
Toyohiro Kono, Leonard Lynn

7. Creativity in Research Organizations
Toyohiro Kono, Leonard Lynn

8. Evaluating New Products During the Development Process
Toyohiro Kono, Leonard Lynn

9. Launching a New Product
Toyohiro Kono, Leonard Lynn

10. Stopping an NPD Process and Changing Product Mixes
Toyohiro Kono, Leonard Lynn

11. Recent Trends
Toyohiro Kono, Leonard Lynn

12. Success Factors in New Product Development
Toyohiro Kono, Leonard Lynn

Keywords: Business and Management, Business Strategy/Leadership

Author(s)
 
Publisher
Springer
Publication year
2007
Language
en
Edition
1
Page amount
279 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230599383
Printed ISBN
978-1-349-28034-6

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