Login

Wring, Dominic

The Politics of Marketing the Labour Party

Wring, Dominic - The Politics of Marketing the Labour Party, ebook

51,70€

Ebook, PDF with Adobe DRM
ISBN: 9780230597617
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Introduction: Inside the Political Market
Dominic Wring

Part I. The Propaganda Age

2. To Educate or Persuade?
Dominic Wring

3. The Challenge of Symbolic Communication
Dominic Wring

Part II. The Media Age

4. Admass Politics
Dominic Wring

5. Selling the Party
Dominic Wring

6. Designer Labour
Dominic Wring

Part III. The Marketing Age

7. Market Research Socialism
Dominic Wring

8. The New Right Ascendancy
Dominic Wring

9. Brand ‘New’ Labour?
Dominic Wring

10. Conclusion: Everything Must Go
Dominic Wring

Keywords: Social Sciences, Sociology of Culture, Political Communication, British Politics, Media Studies, Political Science, Marketing

Author(s)
Publisher
Springer
Publication year
2005
Language
en
Edition
1
Page amount
274 pages
Category
Society
Format
Ebook
eISBN (PDF)
9780230597617
Printed ISBN
978-0-333-68953-0

Similar titles