The Politics of Marketing the Labour Party

1. Introduction: Inside the Political Market
Dominic Wring

Part I. The Propaganda Age

2. To Educate or Persuade?
Dominic Wring

3. The Challenge of Symbolic Communication
Dominic Wring

Part II. The Media Age

4. Admass Politics
Dominic Wring

5. Selling the Party
Dominic Wring

6. Designer Labour
Dominic Wring

Part III. The Marketing Age

7. Market Research Socialism
Dominic Wring

8. The New Right Ascendancy
Dominic Wring

9. Brand ‘New’ Labour?
Dominic Wring

10. Conclusion: Everything Must Go
Dominic Wring

Keywords: Social Sciences, Sociology of Culture, Political Communication, British Politics, Media Studies, Political Science, Marketing