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Foxall, Gordon R.

The Behavioral Economics of Brand Choice

Foxall, Gordon R. - The Behavioral Economics of Brand Choice, ebook

145,15€

Ebook, PDF with Adobe DRM
ISBN: 9780230596733
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Table of contents

1. Brand Choice in Behavioral Perspective
Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James, Teresa C. Schrezenmaier

2. The Substitutability of Brands
Gordon R. Foxall

3. Behavior Analysis of Consumer Brand Choice: A Preliminary Analysis
Gordon R. Foxall, Victoria K. James

4. The Behavioral Ecology of Consumer Choice: How and What Do Consumers Maximize?
Gordon R. Foxall, Victoria K. James

5. The Behavioral Economics of Consumer Brand Choice: Establishing a Methodology
Gordon R. Foxall, Teresa C. Schrezenmaier

6. The Behavioral Economics of Consumer Brand Choice: Patterns of Reinforcement and Utility Maximization
Gordon R. Foxall, Jorge M. Oliveira, Teresa C. Schrezenmaier

7. Patterns of Consumer Response to Retail Price Differentials
Jorge M. Oliveira, Gordon R. Foxall, Teresa C. Schrezenmaier

8. Dynamics of Repeat-Buying for Packaged Food Products
Jorge M. Oliveira-Castro, Diogo C. S. Ferreira, Gordon R. Foxall, Teresa C. Schrezenmaier

9. Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity
Jorge M. Oliveira, Gordon R. Foxall, Teresa C. Schrezenmaier

10. Deviations from Matching in Consumer Choice
Sully Romero, Gordon R. Foxall, Teresa C. Schrezenmaier, Jorge M. Oliveira, Victoria K. James

Keywords: Business and Management, Marketing, Behavioral/Experimental Economics

Author(s)
 
 
 
Publisher
Springer
Publication year
2007
Language
en
Edition
1
Page amount
311 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230596733
Printed ISBN
978-1-349-28264-7

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