Gögl, Hans-Joachim
Big Strategies for Small Business
1. The Trades of the Future: Starting Off with an Interview
Hans-Joachim Gögl, Andreas Balon
2. Werkraum Bregenzerwald: Not Just a Matter of Form
Claudia Schwartz, Rupert Steiner
3. Tectonet: 400 Soloists or 1 Orchestra
Fanni Fetzer, Henry Pierre Schultz
4. Bornholm: The Isle of Artisans
Veronika Hofer, Marko Lipus
5. Massschuh.de: Mass Customization
Verena Mayer, Andreas Balon
6. Bleu de Lectoure: The Blue Land of Cockaigne
Nadia Jeanvoine, Philippe Bovet, Claudio Alessandri
7. The Chair Cluster Friuli: In the Manzano Chair Triangle
Helga Leiprecht, Wolfhard Koeppe
8. The Petäjävesi Felt Center: A Model School for Wool
Wolfgang Mörth, Christian Pfaff
9. The Union of Craftspeople?: Small Enterprises in the Common Market
Hans-Joachim Gögl, Petra Rainer
Keywords: Business and Management, Small Business, Business Strategy/Leadership, Entrepreneurship, Management
- Editor
- Gögl, Hans-Joachim
- Schedler, Clemens
- Publisher
- Springer
- Publication year
- 2009
- Language
- en
- Edition
- 1
- Page amount
- 343 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230595200
- Printed ISBN
- 978-1-349-30849-1