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Rothenberger, Sandra

Pricing Perspectives

Rothenberger, Sandra - Pricing Perspectives, ebook

145,15€

Ebook, PDF with Adobe DRM
ISBN: 9780230594890
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Table of contents

Part I. Historical and New Pricing Perspectives

1. Putting Pricing Experience in Perspective: A Satirical View from Victorian America
Alfred C. Holden

2. Reflections and Emerging Perspectives on the Strategic Implications of a Multi-dimensional Pricing Environment
Hooman Estelami

Part II. Value-Based Pricing

3. Does Being Good Pay Off? An Investigation of Consumers’ Price Response to Social Product Information
Dirk C. Moosmayer

4. Reference Points Beyond Price — Fairness Effects in Customer Choices
Christine Mathies

5. Price Sensitivity for Green Power in Electricity Markets: Results From a Conjoint Analysis and a Representative Survey in Switzerland
Jürg Hari, Nikos Karathanasis, Stefan Burri

Part III. Efficiency Through Price Transparency

6. Exploring the Role of Information and Trust in Price Fairness Judgments
Sandra Rothenberge, Dhruv Grewal, Gopalkrishnan Iyer

7. Price Transparency on the Internet Requirements of Revenue Management for the Development of an Online Strategy in the Hospitality Industry
Roman Egger, Irene Walters

Part IV. Sectoral pricing

8. Revenue Marketing and its Application Within the Hospitality Industry: History and Future Development
Miguel B. Baltazar

9. Transfer Pricing for Internal Services and Products: the Link Between Accounting and Marketing
Christine Mitter, Florian Siems

Keywords: Business and Management, Marketing, Popular Science in Education, Sales/Distribution

Editor
 
Publisher
Springer
Publication year
2008
Language
en
Edition
1
Page amount
245 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230594890
Printed ISBN
978-1-349-30260-4

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