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Goldsworthy, Simon

PR — A Persuasive Industry?

Goldsworthy, Simon - PR — A Persuasive Industry?, ebook

69,10€

Ebook, PDF with Adobe DRM
ISBN: 9780230594852
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Table of contents

1. The allure of PR
Trevor Morris, Simon Goldsworthy

2. Girls, gurus, gays, and diversity
Trevor Morris, Simon Goldsworthy

3. PR and the media
Trevor Morris, Simon Goldsworthy

4. The lying game
Trevor Morris, Simon Goldsworthy

5. Portrait of an industry
Trevor Morris, Simon Goldsworthy

6. The people in PR
Trevor Morris, Simon Goldsworthy

7. From PR to propaganda
Trevor Morris, Simon Goldsworthy

8. Professional, but never a profession
Trevor Morris, Simon Goldsworthy

9. PR in the not-for-profit sector
Trevor Morris, Simon Goldsworthy

10. Internal communications
Trevor Morris, Simon Goldsworthy

11. PR and academia
Trevor Morris, Simon Goldsworthy

12. Lobbying, public affairs, politics, and government PR
Trevor Morris, Simon Goldsworthy

13. Does PR work and is it good for us?
Trevor Morris, Simon Goldsworthy

14. The future of PR
Trevor Morris, Simon Goldsworthy

15. In defence of PR
Trevor Morris, Simon Goldsworthy

Keywords: Business and Management, Marketing, International Business, Business Strategy/Leadership, Corporate Communication/Public Relations

Author(s)
 
Publisher
Springer
Publication year
2008
Language
en
Edition
1
Page amount
217 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230594852
Printed ISBN
978-1-349-30220-8

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