Harry Potter

1. The Book that Lived
Susan Gunelius

2. The Value Of a Good Product: Setting the Stage for Marketing and Promotion
Susan Gunelius

3. The Buzz Begins
Susan Gunelius

4. Harry Potter as a Powerful Product and Brand: An Education in Marketing and Promotion
Susan Gunelius

5. Harry Potter’s Influence on Print Publishing
Susan Gunelius

6. Harry Potter’s Influence on Movies and Television
Susan Gunelius

7. Harry Potter’s Influence on Retail
Susan Gunelius

8. Harry Potter’s Influence on Merchandising
Susan Gunelius

9. Harry Potter’s Influence Online
Susan Gunelius

10. Harry Potter Becomes a Theme Park
Susan Gunelius

11. Harry Potter’s Global Business and Personal Impact
Susan Gunelius

12. Predecessors to Harry Potter’s Success: Who Else has Gotten it Right or Wrong?
Susan Gunelius

13. What is Next for Harry Potter and the World Affected by the Boy Who Lived?
Susan Gunelius

14. Conclusion: Recreating a Literary Phenomenon
Susan Gunelius

Keywords: Business and Management, Marketing, International Business, Business Strategy/Leadership, Industries, International Economics