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Ellwood, Iain

Wonder Woman

Ellwood, Iain - Wonder Woman, ebook

69,10€

Ebook, PDF with Adobe DRM
ISBN: 9780230594036
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Table of contents

1. Introduction: Marketing to women makes business sense
Iain Ellwood, Sheila Shekar

2. The female brain
Iain Ellwood, Sheila Shekar

3. Women’s primary characteristics
Iain Ellwood, Sheila Shekar

4. Researching women’s needs
Iain Ellwood, Sheila Shekar

5. Generation Y women
Iain Ellwood, Sheila Shekar

6. Generation X women
Iain Ellwood, Sheila Shekar

7. Baby Boomer women
Iain Ellwood, Sheila Shekar

8. Marketing communications
Iain Ellwood, Sheila Shekar

9. Effective brand experience design
Iain Ellwood, Sheila Shekar

10. Touchpoint improvement
Iain Ellwood, Sheila Shekar

Keywords: Business and Management, Marketing, Organic Chemistry, Gender Studies

Author(s)
 
Publisher
Springer
Publication year
2008
Language
en
Edition
1
Page amount
255 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230594036
Printed ISBN
978-1-349-29978-2

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