Ellwood, Iain
Wonder Woman
Table of contents
1. Introduction: Marketing to women makes business sense
Iain Ellwood, Sheila Shekar
2. The female brain
Iain Ellwood, Sheila Shekar
3. Women’s primary characteristics
Iain Ellwood, Sheila Shekar
4. Researching women’s needs
Iain Ellwood, Sheila Shekar
5. Generation Y women
Iain Ellwood, Sheila Shekar
6. Generation X women
Iain Ellwood, Sheila Shekar
7. Baby Boomer women
Iain Ellwood, Sheila Shekar
8. Marketing communications
Iain Ellwood, Sheila Shekar
9. Effective brand experience design
Iain Ellwood, Sheila Shekar
10. Touchpoint improvement
Iain Ellwood, Sheila Shekar
Keywords: Business and Management, Marketing, Organic Chemistry, Gender Studies
- Author(s)
- Ellwood, Iain
- Shekar, Sheila
- Publisher
- Springer
- Publication year
- 2008
- Language
- en
- Edition
- 1
- Page amount
- 255 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9780230594036
- Printed ISBN
- 978-1-349-29978-2
