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Squires, Claire

Marketing Literature

Squires, Claire - Marketing Literature, ebook

34,55€

Ebook, PDF with Adobe DRM
ISBN: 9780230593008
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Table of contents

1. Introduction
Claire Squires

Part I. Marketing Literature: Contexts and Theory

2. Publishing Contexts and Market Conditions
Claire Squires

3. Literature and Marketing
Claire Squires

4. Genre in the Marketplace
Claire Squires

Part II. Publishing Histories

5. Icons and Phenomenons
Claire Squires

6. Marketing Stories
Claire Squires

7. Crossovers
Claire Squires

8. Conclusion Writing Beyond Marketing
Claire Squires

Keywords: Literature, British and Irish Literature, Twentieth-Century Literature, Media Studies, Literary Theory, Cultural Theory, History of Britain and Ireland

Author(s)
Publisher
Springer
Publication year
2007
Language
en
Edition
1
Page amount
247 pages
Category
Litterary Studies
Format
Ebook
eISBN (PDF)
9780230593008
Printed ISBN
978-0-230-22847-4

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