Squires, Claire
Marketing Literature
Table of contents
1. Introduction
Claire Squires
Part I. Marketing Literature: Contexts and Theory
2. Publishing Contexts and Market Conditions
Claire Squires
3. Literature and Marketing
Claire Squires
4. Genre in the Marketplace
Claire Squires
Part II. Publishing Histories
5. Icons and Phenomenons
Claire Squires
6. Marketing Stories
Claire Squires
7. Crossovers
Claire Squires
8. Conclusion Writing Beyond Marketing
Claire Squires
Keywords: Literature, British and Irish Literature, Twentieth-Century Literature, Media Studies, Literary Theory, Cultural Theory, History of Britain and Ireland
- Author(s)
- Squires, Claire
- Publisher
- Springer
- Publication year
- 2007
- Language
- en
- Edition
- 1
- Page amount
- 247 pages
- Category
- Litterary Studies
- Format
- Ebook
- eISBN (PDF)
- 9780230593008
- Printed ISBN
- 978-0-230-22847-4
