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Okonkwo, Uche

Luxury Fashion Branding

Okonkwo, Uche - Luxury Fashion Branding, ebook

69,10€

Ebook, PDF with Adobe DRM
ISBN: 9780230590885
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Table of contents

1. Introduction: Who said fashion is not serious business?
Uche Okonkwo

2. A question of luxury
Uche Okonkwo

3. What’s in a name? The history of luxury fashion branding
Uche Okonkwo

4. A passion for fashion: The luxury fashion consumer
Uche Okonkwo

5. Luxury retail design and atmosphere
Uche Okonkwo

6. The art of creating and managing luxury fashion brands
Uche Okonkwo

7. Digital luxury
Uche Okonkwo

8. Le new luxe
Uche Okonkwo

9. Customize me!
Uche Okonkwo

10. The luxury fashion business strategy model
Uche Okonkwo

11. Case illustrations
Uche Okonkwo

Keywords: Business and Management, Marketing

Author(s)
Publisher
Springer
Publication year
2007
Language
en
Edition
1
Page amount
352 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9780230590885
Printed ISBN
978-1-349-35657-7

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